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Some of these techniques are also commonly known as Search Engine Optimization or SEO. That's one way of looking at it- it means writing your webpages in such a manner that the Search Engines (SE's) will easily be able to index your page and include it in their search results. Some of the tips found here will also help encourage the Search Engines to place your page nearer to the top of the search results. What you will be doing is making your page more relevant to the user and to what they have searched for, thus the SE will move your page up in the Results Pages (SERPs).
See the Glossary of SEO Terminology for explainations of some of the vocabulary used on this page, that you might not understand.
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